What to Avoid in
Search Engine Optimization
Lots of people learned the hard way.
Playing "Trick the Search Engines" resulted in a crash and burn strategy
for hundreds—perhaps thousands of on line businesses. To make matters worse,
some were guilty only of choosing the wrong SEO specialist! In the end the message
came across loud and clear: It's not nice to fool Mother Google...
SEO experts
agree. The following SEO Tactics should NOT be used and could result in being
banned from the search engines:
DON'T
use cloaking techniques. This cheating strategy delivers custom content to the
search engine spiders, while the user sees something different when the page is
visited. This prevents the search engines from doing their job, which is to properly
index the information a viewer will see on a page.
DON'T
link to the wrong side of the tracks. In this case, the old adage proves true—you're
judged by the company you keep. Avoid linking to spammers, adult sites, link farms
and gambling sites if you want your web site to have staying power on the search
engines.
DON'T use deceptive
doorway pages. Also known as a jump or bridge, these bogus pages contain no useful
information for the user. Packed with random keywords and phrases, their only
purpose is to attract and be indexed by as many search engines as possible. The
user is generally redirected by means of java scripting. Caution: Spiders are
Java savvy. Google gives this method a big thumbs down.
DON'T
use hidden text or links. According to SEO specialists, this may be the oldest
trick in the book. Hidden text (sometimes miniscule in size) is produced by matching
the color of the text to the background of a web page. The result is that the
words are read by the search engines, but invisible to the user. This method is
easily detected by new search engine filtering methods and could result in a search
engine ban.
Remember, the primary purpose of SEO is to attract
your targeted audience. A site that is designed with your unique user in mind
will help you to accomplish this goal. At the same time, your competition will
always be on the lookout for ways to send your web site to the search engine graveyard.
Don't give them the upper hand. Implement good SEO strategies or choose your SEO
specialist wisely.
Need an SEO specialist? Contact
Anar Group today for a no cost estimate.
